Digital technologies in the organization of physical education and sports work at the university

The purpose of the study is to develop and substantiate the effectiveness of the pedagogical project "Into the Future with Sports!" using innovative digital technologies. Research methods and organization. Theoretical methods were used (analysis of scientific and methodological literature, design of results and processes for their achievement); diagnostic (questionnaires, surveys, offline and online registration); mathematical and statistical data processing. The developed project was tested in the process of physical culture and sports work with full-time students of Kuban State University. Research results and conclusions. The analysis of the obtained results has proven the ef-fectiveness of the developed project "Into the Future with Sports!". The development and populariza-tion of technological sports and digital disciplines in higher education institutions, alongside classical sports, their paralleled existence, interaction, and complementarity, serve as an effective tool for en-gaging student youth in systematic physical culture and sports activities, allowing for the creation of a unique sports platform where the innovative interactive mode of gaming opportunities, combined with active motor activity, enables students to acquire a new fitness experience. The acquisition and use of high-tech sports gadgets will introduce innovativeness into the physical education and sports activities of physical education departments, which will undoubtedly assist in achieving better practical results in the educational and training processes, in fostering stable motivation among students for physical culture and sports classes, and in increasing the proportion of student youth engaged in sporting activities.