The Role of Cultural and Creative Industry in the Cultural Communication of Ethnic Minorities and Its Innovative Communication Strategies

文章旨在探讨文化创意产业对少数民族文化传播的作用，并运用文献研究法和案例分析法，通过学习和参考学者们的研究，分析具有独特性和代表性的案例，并根据文创产业的优势，提出对应的创新传播策略。少数民族文化是中华民族文化的重要组成部分，具有深厚的文化底蕴。然而，随着全球化进程的加速，少数民族文化面临被边缘化的风险。因此，要推动文创产业的发展，不断创新，使少数民族文化得到有效的传承与发展。This paper aims to explore the role of cultural and creative industries in cultural communication of ethnic minorities, and uses literature research method and case analysis method to analyze unique and representative cases through learning and referring to the research of scholars, and puts forward corresponding innovative communication strategies according to the advantages of cultural and creative industries. Minority culture is an important part of Chinese national culture, with profound cultural deposits. However, with the acceleration of globalization, minority cultures are at risk of being marginalized. Therefore, it is necessary to promote the development of cultural and creative industry, continuous innovation, so that the minority culture can be effectively inherited and developed.