STRATEGIES FOR SUSTAINABILITY INTERNET BANKING IN RURAL AREAS

 This manuscript presents the strategies for promoting sustainable internet banking in rural areas. The objective of this manuscript is to enhance in the theoretical perspective of financial inclusion and ease of accessibility for the end-user. The key strategies, through which this Women ICT Frontier Initiative Project can be contributed to the digital ecosystem, are infrastructure improvement in terms of providing reliable Internet connections and affordable devices, enhancing awareness on how to make use of digital skills with training programs workshops up until community levels. The platforms should have simple interfaces to work in, also providing multilingual support and offline capability. Microfinance alternatives, no-frills accounts and mobile banking units must be introduced for enhancing financial inclusion. Green data centres and online statements ensure environmental sustainability. With a strong focus on security, this engenders trust in the Gold-Mint ecosystem and enhances user safety against hacking threats. The business models always need to be sustainable by providing economic viability, cost effective solutions or government support. It ensures that client involvement and feedback is central to customising services to fit local contexts. Implementing all these strategies together will establish strong, secure and green internet banking in rural regions that can further lead to economic growth as well better living standards.