Strategi Komunikasi Program CeWoli Jawara Dinas Kesehatan Kota Bandung dalam Penyebaran Nyamuk

Dengue fever (DHF) remains a major health problem in Bandung City, with Ujungberung Sub-district being one of the areas with the highest number of cases. The Bandung City Health Office launched the CeWoli Jawara program (Cegah DBD, Wolbachia Jagi Wargi Bandung Juara) as a communication strategy to enhance public understanding of Wolbachia mosquitoes in DHF prevention. This study aims to analyze the communication strategy implemented in disseminating information related to Wolbachia. The research employed a qualitative approach with a case study method, collecting data through in-depth interviews, observations, and document analysis from social media and official publications. The results indicate that the communication strategy of the Bandung City Health Office involved selecting credible communicators (cadres, community leaders, health workers), utilizing various communication channels (social media, leaflets, direct socialization), and conducting periodic evaluations of community understanding. The program has been effective in increasing community awareness and participation, although challenges remain in combating misinformation. Recommendations include strengthening interpersonal communication and diversifying communication media to improve community acceptance of health innovations.