THE APPLICATION OF ARTIFICIAL INTELLIGENCE TO CREATE PROMOTIONAL CONTENT IN DIGITAL MARKETING TRAINING

Currently, social media has become an important platform in the world of business and Digital Marketing. Participants in the entrepreneurship training program are provided with knowledge and skills in the use of Artificial Intelligence (AI) to create promotional text content for social media posts. The purpose of this research is to analyze the application of AI in creating promotional content in Digital Marketing training within the Entrepreneurial Skills Education Program organized at SKB Jepara. The research method used is qualitative research with a case study approach. The researcher selected 5 (five) training participants as data sources using purposive sampling technique. The data collection method used was interviews. The research results show that the success of applying AI to create promotional message content is using a hybrid method, namely composing the promotional message concept using AI and then manually modifying the content by humans. In conclusion, the researchers suggest that the duration of this AI-based Digital Marketing training be extended. For future research, it is recommended to further explore how the combination of AI and human creativity in content creation can be optimized, as well as the longterm impact of such training on the improvement of participants' skills and promotional success.