The Influence Of Career Development And Corporate Reputation To Generation Z’s Job Applicant Intention In Kota Medan

This study aims to determine the effect of career development and company reputation on the interest in applying for jobs of Gen Z in Medan City. The data analysis technique used in the study is path analysis with the Smart-PLS 4.0 program. The sample in this study were final year students of state universities in Medan City using the Slovin formula and using a sampling quota of 398 respondents. The results of the study are that career development has a positive effect on company reputation, career development has a positive effect on interest in applying for jobs, company reputation has a positive effect on interest in applying for jobs and career development has a positive effect on interest in applying for jobs through company reputation.