SPECIFICITY OF CREATIVITY IMPLEMENTATION IN UKRAINIAN SOCIETY

Objective. The objective of the article is to theoretically substantiate and empirically confirm the importance of creativity for the development of Ukrainian society, to identify factors that facilitate or hinder its implementation. Methods. The main research results are obtained using the following methods: system analysis, which allows to identify the relationship between different components of Ukrainian society and determine the role of creativity in their functioning; comparative analysis – to identify specific features of Ukrainian understanding of creativity against the background of global trends; moral and ethical method – to assess the social consequences of creative activity and its impact on society; the following principles are also applied: comprehensiveness, which is used in the simultaneous analysis of various aspects of the phenomenon of creativity, or in the study of various components, comparability, in the analysis of Ukrainian experience in relation to foreign experience, and the value approach, while considering the moral and ethical aspects of creativity. Results. The study analyzes the peculiarities of interpretation, development and specificity of manifestation of creativity as an individual and social phenomenon. An attempt is made to analyze the initial factors of creativity formation on the example of Ukrainian social reality. The state policy in the field of creativity support needs to be improved. Despite the declared intentions, there are certain discrepancies between the stated goals and actual actions. Effective development of the creative potential requires clearer coordination of efforts of various authorities, as well as creation of a favorable environment for creative people. The Ukrainian socio-philosophical discourse emphasizes the idea that specific social needs influence theoretical reflections on the nature and characteristics of creativity, which is reflected in the understanding and development of creativity as a personal quality. References: Bohdanova, N. (2011). Kultura zhyttietvorchosti osobystosti yak filosofska problema [The culture of personal creativity as a philosophical problem]. Vyshcha osvita Ukrainy [Higher education of Ukraine], no. 1, pp. 21–26. Herchanivska, P. (2011). Kreatyvnist u dynamitsi kulturnykh form [Creativity in the dynamics of cultural forms]. Kultura i suchasnist [Culture and modernity], no. 1, pp. 67–74. Derevetska, (2003). Tvorchist yak sposib zdiisnennia humanizmu [Creativity as a way of realizing humanism]. Visnyk Kyivskoho Natsionalnoho Universytetu imeni T. Shevchenka [Bulletin of Taras Shevchenko National University of Kyiv], no. 53, pp. 104–105. Zhadko, (2006). Fenomen istorychnoi pamiati v konteksti tvorchoi diialnosti osobystosti [The phenomenon of historical memory in the context of the creative activity of an individual]. Vyshcha osvita Ukrainy [Higher education of Ukraine], no. 4, pp. 29–33. The Verkhovna Rada of Ukraine (2017). The Law of Ukraine ‘On education’. Bulletin of the Verkhovna Rada of Ukraine, 38–39, article 1. Available at: https://zakon.rada.gov.ua/laws/show/2145-19#Text Kononov, F. (2007). Spivstavlennia katehorii «khudozhnii styl» z katehoriiamy «mystetskyi napriam» i «tvorchyi metod». [Comparison of the category “artistic style” with the categories “artistic direction” and “creative method”]. Praktychna filosofiia [Practical philosophy], no. 1(23), pp. 190–195. Kremin, V. (2011). Osvita v strukturi tsyvilizatsiinykh zmin [Education in the structure of civilizational changes]. Vyshcha osvita Ukrainy [Higher education of Ukraine], no. 1, pp. 8–11. Kryvda, N. (2004). Kulturotvorchi protsesy u frahmentovanykh oseredkakh kultury [Culture-creating processes in fragmented centers of culture]. Visnyk Kyivskoho natsionalnoho universytetu imeni T. Shevchenka. Filosofiia. Politolohiia [Bulletin of Taras Shevchenko National University of Kyiv. Philosophy. Political science], no. 68–69, pp. 25–28. Luzik, Ye. (2006). Kreatyvnist yak kryterii yakosti v systemi pidhotovky fakhivtsiv profilnykh VNZ Ukrainy. [Creativity as a quality criterion in the system of training specialists of specialized universities of Ukraine]. Vyshcha osvita Ukrainy [Higher education of Ukraine], no. 3, pp. 76–82. Morynets, N. (2009). Teoretyko-metodolohichni doslidzhennia zhyttievoho potentsialu osobystosti [Theoretical and methodological studies of the life potential of the individual]. Vyshcha osvita Ukrainy [Higher education of Ukraine], no. 2, pp. 90–98. Moskalyk, H. (2008). Osoblyvosti profesiinoi oriientatsii ta samovyznachennia osobystosti v systemi rynkovykh transformatsii [Peculiarities of professional orientation and self- determination of the individual in the system of market transformations]., Vyshcha osvita Ukrainy [Higher education of Ukraine], no. 3, pp. 101–106. Popovych, (2006). Shcho take filosofiia? [What is philosophy?]. Filosofska dumka [Philosophical thought], no. 1, pp. 3–24. Saienko, Yu. (2003). Stan suspilstva ta dynamika zmin [The state of society and the dynamics of change]. Ukrainske suspilstvo: sotsiolohichnyi monitorynh [Ukrainian society sociological monitoring]. Kyiv, Institute of Sociology of the National Academy of Sciences of Ukraine Publ., 688 p.