DISCOURSE STRATEGIES IN ENGLISH (ON THE EXAMPLE OF ENGLISH-SPEAKING MEDIA PERSONALITIES SPEECHES)

Objective. The objective is to find out the effectiveness of using discourse strategies in English to facilitate communication between representatives of different socio-cultural environments. Methods. The main scientific results are obtained using a complex of general scientific methods, method of systematization, theoretical method, component analysis, special linguistic methods which allow to consider language structures to understand the communicative potential in the context of discourse. Results. The modern discourse of mass communication includes various discursive practices that form the general field of discourse. Mass media discourse in contemporary society, which has a persuasive character, is constructed as a mechanism of influence on the intellectual, emotional and volitional aspects of the addressee. It uses both logical argumentation techniques and emotional and imaginative means of influence, and involves various methods and forms of influence – infection, suggestion (or compulsion), manipulation (including using neurolinguistic programming techniques (Milton model, reframing, anchoring, etc.). The authors alanyse English-speaking media personalities speeches from the point of view three main discourse strategies: strategy of theatricality, overstatement strategy, understatement strategy. The study of discourse strategies in English-speaking contexts reveals the use of various rhetorical devices, manipulation of linguistic resources, appeals to the emotional state of the listener and argumentation techniques. The analysis of practical examples presented in the videos from various fields, such as political, humorous, media or television discourse, helps to gain a deeper understanding of the use and necessity of discourse strategies in specific contexts, and this approach promotes critical thinking and understanding of the importance of effective communication, in particular between the listener and the speaker. References: Bielova, D. (2004). Komunikatyvni stratehii i taktyky: problemy systematyky [Communicative strategies and tactics: problems of systematics]. Kyiv, Osvita Publ., 18 p. Herasymenko, O. Yu. (2021). Stratehii i taktyky manipuliatyvnoho vplyvu u politychnomu dyskursi: analiz ta klasyfikatsiia [Strategies and tactics of manipulative influence in political discourse: analysis and classification]. Osobystist. Tsyvilizatsiia [Intelligence. Personality. Civilization], no. 2, pp. 78–88. Deineka, A. V. (2020). Vidtvorennia komunikatyvno-prahmatychnykh osoblyvostei anhlomovnoho reklamnoho dyskursu zasobamy ukrainskoi movy : dys… kand. fil. nauk [Reproduction of communicative and pragmatic features of English-language advertising discourse using Ukrainian PhD phil. sci. diss.]. Kyiv, Igor Sikorsky Kyiv Polytechnic Institute Publ., 127 p. Myroniuk, D. S. (2019). Dyskursyvni stratehii uchasnykiv interviu [Discurse strategies of interview participants]. Vinnytsia, Mykhailo Kotsiubynskyi Vinnytsia State Pedagogical University Publ., 92 p. Shuhaiev, A. V. (2016). Dyskursyvni stratehii y taktyky v konstruiuvanni pozytyvnoho imidzhu Orhanizatsii Obiednanykh Natsii [Discurse strategies and tactics in constructing a positive image of the United Nations]. Naukovyi visnyk KhDU. Perekladoznavstvo ta mizhkulturna komunikatsiia [Scientific Bulletin of KhSU. Translation Studies and Intercultural Communication], no. 6, pp. 108–111. Cole, N. L. Introduction to Discourse in Sociology. Available at: https://www.thoughtco.com/discourse-definition-3026070/ Impact of COVID-19 on the United States economy and the policy response. Santiago, Economic Commission for Latin America and the Caribbean (ECLAC) , 2020, 30 p. Available at: https://repositorio.cepal.org/server/api/core/bitstreams/9adde514-a4f4-494d-9aa1-8ecd5712158b/content/ United States economic outlook: inflation trends post COVID-19. Santiago, Economic Commission for Latin America and the Caribbean (ECLAC) , 2022, 35 p. Available at: https://repositorio.cepal.org/server/api/core/bitstreams/da7fac1b-9902-4a5f-936a- 5c2385407698/content/ Sources: Donald Trump gives speech as New York criminal trial date set / BBC News. YouTube. Available at: https://www.youtube.com/watch?v=9uB53cQXlqs/ Guardian YouTube. Available at: https://www.youtube.com/channel/UCIRYBXDze5krPDzAEOxFGVA/ Highlights From Trump And Biden's Chaotic First Presidential YouTube. Available at: https://www.youtube.com/watch?v=P69xdkqBJno/ Lisa from Temecula: Sports Bar – YouTube. Available at: https://youtu.be/wDzrvVYgkgQ/ Shane Gillis Stand-Up Monologue – YouTube. Available at: https://www.youtube.com/watch?v=2YnonYf463s/ Trump Sneakers – SNL. YouTube. Available at: https://youtu.be/WwgzcXnOHy