THE IMPACT OF SOCIAL MEDIA ON THE FORMATION OF VALUE ORIENTATIONS IN THE UKRAINIAN INTERNET GENERATION

The article argues that social media has become a powerful tool for influencing society, especially young people. Influencers on these platforms shape worldviews and behaviors, while artificial intelligence is transforming communication methods. In response to these challenges, it is crucial to develop critical thinking and digital ethics to mitigate the negative impact of social media on mental health.