Bard songs as a source of quotes and winged expressions (based on the song by Yu. Vizbor «The Story of Technologist Petukhov»)

The article is the first to examine the lyrics of Yuri Vizbor’s songs as a source for replenishing the intertextual base of Russian culture. The material for the study was publications on socio-political topics with fragments of lyrics by Yuri Vizbor’s song «The Story of Technologist Petukhov». The article provides a socio-cultural and linguopragmatic description of the quotations, examines their structural and semantic transformations in media texts. The widespread use of song fragments is due to the historical and cultural significance of the source text and the fixation of symbolic images of the Soviet era in it. It was found that the socio-cultural significance of the source song allows journalists to use quotations from it as a document of the Soviet era. The ideologeme presented in the chorus of the song by the famous bard is subject to various interpretations in modern journalistic discourse and serves as a means of assessing the past and the present. It has been revealed that opposite communicative strategies, such as praise and discredit, are implemented in the press based on song phrases. The linguopragmatic possibilities of quotations are enhanced by their semantic and structural transformations. The following types of transformations of popular phrases were noted: rethinking, double actualization, lexical replacement, expansion and truncation of the component composition, grammatical modifications, and isolation of key components. It has been shown that repeated variation of components leads to the creation of precedent models and phraseological schemes based on expressions. Isolation of key components led to the formation of a phraseme vperedi planety vsei, actively used in modern speech. The research material allows us to clarify the data of lexicographic works and deepen the understanding of the bard song as a source of logoepistemes and precedent phenomena in modern linguistic practice.