Consumers acceptability of using screen capture methods to capture marketing strategies on online food delivery platforms: a qualitative study
Our study demonstrates that screen recording is an acceptable method for capturing and assessing consumers' real-time exposure to, and engagement with, a range of marketing strategies on the OFD platform. Studies with larger samples are needed to substantiate our findings.
Authors
- Adyya Gupta (ORCID: https://orcid.org/0000-0003-3900-9849)
- Kathryn Backholer (ORCID: https://orcid.org/0000-0002-3323-575X)
- Gloria K. W. Leung (ORCID: https://orcid.org/0000-0002-6561-8296)
- Anna Peeters (ORCID: https://orcid.org/0000-0003-4340-9132)
- Catherine E. Huggins (ORCID: https://orcid.org/0000-0003-3929-7756)
- Rebecca Bennett (ORCID: https://orcid.org/0000-0002-0686-9853)
Institutions
- Deakin University (AU)
Publication Details
- Journal
- Public Health Nutrition
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1017/s1368980025000515
- Citations
- 8
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 33.61
Funders
- Australian Government
- National Heart Foundation of Australia
- Deakin University
- National Health and Medical Research Council