A Study on Employee Retention at Woosu Automotive India PVT. LTD.

The study explores employee retention in Woosu Automotive India Pvt. Ltd., highlighting significant factors driving employees' choices to remain in the organization. The study aims to examine the influence of career development prospects, company culture, and pay and rewards on employee retention. Particularly, it wants to find out how these factors impact employee satisfaction and thereby, the commitment to the organization. By using both surveys and qualitative analysis, this study investigates the relationship between growth opportunities perceived, positive work climate, and competitive compensation with the retention rate. Additionally, the current research focuses on the latest trends adopted by Woosu Automotive India Pvt. Ltd. in retaining its employees. By uncovering and assessing these modern-day retention strategies, this study tries to offer some insights into successful practices that could be used to build employee loyalty. The conclusions will provide pragmatic suggestions for the company to enhance its retention policies, promoting a more stable and motivated workforce. Finally, this research adds to the knowledge of the complex nature of employee retention in the Indian automotive manufacturing industry. KEYWORDS Employee retention, Retention strategies, Workplace culture, Career development, Compensation and benefits, Employee satisfaction, Employee engagement and Job satisfaction.