Customer Segmentation
The project Customer Segmentation aims to develop a customer segmentation model using a machine learning techniques to analyze purchasing behavior and demographic information. By grouping customers based on similarities, the business can target each segment and increases profitability and customer satisfaction.
Authors
- Sakshi Balpande
- Janvi Kolhe
- Aparna Neware
- Pramila Gharjale
Publication Details
- Journal
- International Journal of Innovative Research in Engineering & Multidisciplinary Physical Sciences
- Published
- 2025-04-08
- DOI
- https://doi.org/10.37082/ijirmps.v13.i2.232353
- Citations
- 2
- Primary Topic
- Customer churn and segmentation
- Type
- article
- Field-Weighted Citation Impact
- 0.00