Development Strategy of Bodogol Edu Farm for Company Business Sustainability

This research aims to develop a strategy for the development of Bodogol Edu Farm SMEs, which focus on sheep farming and agro-tourism, in order to increase the competitiveness and sustainability of its business. The approach used is a SWOT analysis to evaluate internal and external factors that affect the business, as well as the Quantitative Strategic Planning Matrix (QSPM) to determine the most optimal priority strategy. The results of the study show that the main strategies that can be implemented include increasing production efficiency, strengthening the livestock health system, and utilizing livestock waste as a value-added product. This strategy was chosen based on the highest Total Attractiveness Score (TAS), which shows its effectiveness in business development. Recommendations in this study include the adoption of modern technology, product diversification, strengthening the capacity of human resources, and market expansion through collaboration with the government and the private sector. The conclusion of this study confirms that the implementation of data-based strategies and systematic analysis can increase competitiveness and ensure the sustainability of livestock SMEs in the midst of evolving industry challenges.