CONTROVERSIES AND BARRIERS TO THE DEVELOPMENT OF INTELLECTUAL CAPITAL OF AGRICULTURAL ENTERPRISES IN THE CONDITIONS OF THE DIGITAL ECONOMY

The article clarifies the essence of contradictions as sources of movement, change and progress and emphasizes that contradictions indicate unresolved problems, weaknesses and the presence of barriers, which helps to understand and satisfy market needs, optimize production processes, increase productivity, improve quality, adapt strategies, diversify activities, develop new markets, find compromises and reach consensus. It is revealed that the development of intellectual capital of agricultural enterprises in the digital economy faces a number of contradictions, the main ones are outlined: the contradiction between the speed of technology development and adaptation to them; the contradiction between the need for highly qualified personnel and their availability and accessibility on the labor market; the contradiction between the need for investment in intellectual capital and the financial capabilities of agricultural enterprises; the contradiction between the need to exchange knowledge, information and protect trade secrets; the contradiction between the global nature of the digital economy and the local specificity of business processes of agricultural production; contradiction between the growth of information volumes and the ability to process and analyze it. Existing contradictions explain the emergence of barriers that are revealed in the context of the development and increase of intellectual capital of agricultural enterprises in the digital economy. Relevant proposals have been developed based on a comprehensive approach taking into account the peculiarities of their functioning and new realities of today, which includes: ensuring access to financing for the implementation of agricultural innovations and digital technologies; increasing digital literacy and qualifications of personnel; creating a favorable creative environment for innovations and knowledge exchange; developing infrastructure in rural areas; creating platforms for the exchange of experience and knowledge; active cooperation with scientific institutions; state support; stimulating innovations and protecting intellectual property, which will allow them to take advantage of the opportunities of the digital economy and increase their competitiveness.