Research on the Influencing Mechanism of Retail Enterprise Leadership on Digital Transformation

In the digital economy era, the imperative for business management to embrace digital transformation (DT) has solidified its status as a crucial strategic choice. This transformation is particularly pronounced among retailers within a milieu of rapidly advancing technology and shifting consumer behaviors. Anchored in the enterprise dynamic capability theory, this study introduces a moderated mediation model to investigate how digital leadership (DL) steers the DT in retail enterprises under specific conditions and pathways. An empirical analysis of survey data collected from 156 retail enterprises illustrates that DL indirectly propels DT through organizational innovation (OI). Additionally, digital dynamic capabilities (DDC) intensify the intermediary role of OI, thus magnifying the impact of DL on DT. By situating the research within a dynamic capability framework, the study provides both theoretical insights and pragmatic guidance to refine DT strategies within the retail sector.