Evaluation of a Digital Media Campaign to Promote Knowledge and Awareness of the GPFirst Program for Nonurgent Conditions: Repeated Survey Study

The DMC improved awareness and knowledge of GPFirst, with high satisfaction and acceptability among participants. Age-dependent strategies may improve GPFirst participation. The "#ThankYourGP" campaign demonstrated the potential of user-generated content to boost social media engagement, a strategy that international health systems could adopt.

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Publication Details

Journal
JMIR Public Health and Surveillance
Published
2025-04-14
DOI
https://doi.org/10.2196/66062
Citations
1
Primary Topic
Emergency and Acute Care Studies
Type
article
Field-Weighted Citation Impact
2.25
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article

Evaluation of a Digital Media Campaign to Promote Knowledge and Awareness of the GPFirst Program for Nonurgent Conditions: Repeated Survey Study

Edris Atikah Ahmad, Rebecca Hui Shan Ong, J. Naga Venkata Raghuram, Hong Choon Oh et al.
1 citations
JMIR Public Health and Surveillance
Emergency and Acute Care Studies
2.25
article

Evaluation of a Digital Media Campaign to Promote Knowledge and Awareness of the GPFirst Program for Nonurgent Conditions: Repeated Survey Study

Edris Atikah Ahmad, Rebecca Hui Shan Ong, J. Naga Venkata Raghuram, Hong Choon Oh, Hoon Chin Lim, Choon How How, Priscilla Goh Sook Kheng, Lyndia Lee Sze Hui, Mas Riza Bte Mohd Razali
article en
1 citations

Abstract

The DMC improved awareness and knowledge of GPFirst, with high satisfaction and acceptability among participants. Age-dependent strategies may improve GPFirst participation. The "#ThankYourGP" campaign demonstrated the potential of user-generated content to boost social media engagement, a strategy that international health systems could adopt.

JMIR Public Health and SurveillanceVol. 11
SingHealth (SG), Changi General Hospital (SG), Duke-NUS Medical School (SG)
Partnerships for the goals
Openalex Percentile: Top 15%
Emergency and Acute Care Studies
2.25
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Evaluation of a Digital Media Campaign to Promote Knowledge and Awareness of the GPFirst Program for Nonurgent Conditions: Repeated Survey Study — Edris Atikah Ahmad, Rebecca Hui Shan Ong, et al. · JMIR Public Health and Surveillance (2025) | TGRS Research Map | TGRS