Evaluation of a Digital Media Campaign to Promote Knowledge and Awareness of the GPFirst Program for Nonurgent Conditions: Repeated Survey Study
The DMC improved awareness and knowledge of GPFirst, with high satisfaction and acceptability among participants. Age-dependent strategies may improve GPFirst participation. The "#ThankYourGP" campaign demonstrated the potential of user-generated content to boost social media engagement, a strategy that international health systems could adopt.
Authors
- Edris Atikah Ahmad
- Rebecca Hui Shan Ong (ORCID: https://orcid.org/0000-0001-8978-0557)
- J. Naga Venkata Raghuram
- Hong Choon Oh (ORCID: https://orcid.org/0000-0002-3086-7516)
- Hoon Chin Lim (ORCID: https://orcid.org/0000-0002-7404-4984)
- Choon How How (ORCID: https://orcid.org/0000-0002-1907-1007)
- Priscilla Goh Sook Kheng
- Lyndia Lee Sze Hui
- Mas Riza Bte Mohd Razali
Institutions
- SingHealth (SG)
- Changi General Hospital (SG)
- Duke-NUS Medical School (SG)
Publication Details
- Journal
- JMIR Public Health and Surveillance
- Published
- 2025-04-14
- DOI
- https://doi.org/10.2196/66062
- Citations
- 1
- Primary Topic
- Emergency and Acute Care Studies
- Type
- article
- Field-Weighted Citation Impact
- 2.25