The impact of supply chain management 4.0 on the performance of the tea manufacturing firms: mediating role of market and entrepreneurial orientation

Purpose The purpose of this study is to identify the relationships between computing, digitalization and integrating technologies of supply chain management 4.0, market and entrepreneurial orientation, and performance of tea manufacturing firms, relying on the resource-based view and dynamic capability theory. In addition, this study sheds light on the mediating role of the market and entrepreneurial orientation. Design/methodology/approach The results are obtained by analysing survey data from a sample of 410 respondents from Malaysian tea manufacturing firms. A structural equation modelling approach was performed to validate the direct and indirect proposed hypotheses. Findings Drawing on the resource-based view and dynamic capability theory, this study demonstrates the significant and direct relationships between computing, digitalization, integrating technologies, market and entrepreneurial orientation, and the performance of tea manufacturing firms. In addition, market and entrepreneurial orientation fully mediates the relationship between computing, digitalization, integrating technologies, and the performance of manufacturing firms. Originality/value Due to the novelty of the supply chain management 4.0 concept in manufacturing firms, limited existing studies shed light on its theoretical and practical implications. The findings from the present study contribute to the existing literature by suggesting the mediating role of market and entrepreneurial orientation between supply chain management 4.0 and the performance of manufacturing firms.