Krispy: Empowering Sellers and Shoppers in a Digital Marketplace

This paper focuses on web development and the Zimbabwean Online Marketplace. The Zimbabwean e-commerce sector faces significant challenges due to fragmented platforms and lack of access to popular social media shopping tools, leading to decreased customer satisfaction and reliance on foreign markets. Krispy addresses these issues by providing a comprehensive, user-friendly platform that supports local businesses, enhances the shopping experience, and integrates crucial third-party services. Key achievements include the development of a functional multi-vendor platform, user-centric interface, seamless third-party integration, and thorough evaluation to ensure functionality, performance, and user satisfaction. There is improved product discoverability. This paper significantly contributes to the growth of Zimbabwean businesses and the economy by offering a unified digital marketplace that fosters collaboration, innovation, and customer satisfaction.