Using infographics in tourism promotion via Twitter: An analytical study for the Government Communication Center

The study investigates the utilization of infographics in tourism promotion on Twitter, particularly focusing on Saudi Arabia's tourism sector due to its significant economic importance. Infographics, known for their blend of informative data and aesthetic appeal, are analyzed alongside the historical context of Saudi Arabian tourism, specifically examining the "Hama" site in Najran city. The study adopts a descriptive-analytical approach, examining 80 tourist infographics from the Saudi government's communication center. Data collection involves content analysis and questionnaire-based assessments. The study's key findings included: The use of infographics for tourism promotion “ranked first in terms of the extent to which infographics contribute to tourism promotion via Twitter, the Government Communication Center, and citing information and events” is one of the most important mental persuasive techniques used. The "static" infographic emerged as one of the primary methods for displaying infographics for tourism promotion. Furthermore, the study's hypotheses confirmed the existence of a causal relationship between the type of infographic used for tourism promotion and the overall infographics presented on the government communication center's account. Additionally, there was found to be a causal relationship between the quality of infographic design and the rate of interactions for tourism promotion on Twitter.