Microgreens: Potential for Innovative Farming in Florida

Microgreens are the young growths of leafy greens, vegetables, and herbs that are picked when only the first pair of genuine leaves has formed. There is a definite need for more diversification alternatives in agriculture as there is increasing demand to shift away from intensive conventional food production systems. Microgreens have recently been in high demand due to their high value and reduced carbon footprint. Consumers are increasingly interested in foods (often referred to as super foods) with great nutritional and medicinal benefits. Microgreens have significant potential as a new crop for Florida’s future because of characteristics like: being easy to grow with short cultivation period (7–14 days), low startup cost, fast turnaround time, year-round growing, higher nutrition, and high-value crop. Increasing demand for microgreens information and workshops is another factor contributing to the growing popularity of microgreens. Consumers are increasingly growing microgreens in their homes in Florida. The market for microgreens is expected to reach $2.5 billion by the year 2030. As people’s interest in organic farming and healthy food options continues to rise, Florida has a great opportunity to become a market leader and generate large demand for a wide range of microgreens. The rising interest in organic foods and the growing health awareness are likely contributing factors. In order to encourage potential consumers to produce this crop, the marketing features of microgreens require extensive investigation.