A STUDY ON INFLUENCE OF FINANCIAL AND SOCIAL NORMS ON INDIVIDUAL'S SPENDING PATTERNS

Financial Literacy is the key factor to all those individuals who live in a complicated financial scenario. It is important for an individual to make appropriate and wise financial decisions if they have the financial literacy. This paper helps to study the cause and effects financial literacy and financial behavior towards decision making. Data was collected using questionnaire by floating the google form among various individuals. The samples were collected from 254 respondents using non – probability sampling method (comprising of high school students, UG students, PG students, young adults and senior citizens). Using ANOVA – One way, it is found that there was a significant relationship between financial literacy and financial behavior towards their decision-making ability. Keywords: Financial literacy, Financial Behavior, Spending Habits, Financial Investments.