INTEGRATION OF ARTIFICIAL INTELLIGENCE INTO PERSONNEL MANAGEMENT: A STRATEGY FOR INCREASING BUSINESS (USING THE EXAMPLE OF RUSSIAN RAILWAYS)

In recent years, the implementation of artificial intelligence (AI) into companies' operational processes has become not only a relevant trend but also a necessary step to enhance their competitiveness and efficiency. The article examines the financial and organizational benefits associated with the use of AI, as well as its impact on human resources and corporate culture. The study is based on an analysis of various examples of AI implementation and highlights a significant reduction in operating expenses and an increase in labor productivity at OJSC “Russian Railways,” as demonstrated by forecast modeling based on company-provided data. It also points out issues in HR policy, including insufficient attention to employees' professional development and motivation, which leads to high staff turnover and professional burnout. The study found that implementing AI can lead to a reduction in operating expenses by 20-30%, an increase in labor productivity of up to 30%, and improved efficiency in HR departments. Considering the current challenges in the labor market and trends toward decreasing unemployment, the adoption of AI and related programs is critically important for enhancing business efficiency and retaining key employees.