EXPORT POTENTIAL OF THE PRODUCTION OF BIOLOGICALLY ACTIVE FOOD ADDITIVES IN THE ALTAI TERRITORY IN 2018-2023

The article is devoted to the assessment of the export potential of the Altai Territory in the field of production of biologically active food supplements. The analysis was carried out using a system of indicators, which together provide a clear idea of the current situation in the market of biologically active food supplements. The results of the analysis characterize the position of the Altai Territory in the market and the prospects for the development of the industry. The system of indicators characterizing the export potential of the region in the field of production of dietary supplements is presented in the article. The production, export, financial, investment and personnel indicators of the industry were reviewed. The volumes of production of dietary supplements in physical terms for 2017-2023 in the Altai Territory were analyzed. The factors that influenced the dynamics of the production volume of dietary supplements in the region were described. The main directions (macro-regions and specific countries) of export of dietary supplements from the Altai Territory were identified. The article contains the results of the forecast of the value of exports up to 2030 and a description of the main market trends. Measures for the development of export of dietary supplements in the Altai Territory have been proposed. They allow us to identify areas for improving the functioning of export relations in the region in this area.