CURRENT STATE AND DEVELOPMENT POTENTIAL OF REGIONAL RETAIL (BASED ON THE MATERIALS OF THE ALTAI TERRITORY)

The trade industry plays a key role in the socio-economic development of regions. The practice of regional retail from Siberia to the Far East demonstrates that retail successfully competes in the same market with federal chains. The article presents the results of a study of the peculiarities of retail trade development in the Altai Territory. The advantage of regional retail is the presence of a high proportion of local products. Currently, there are over 20 grocery chains operating in the Altai Territory, including both large federal retailers and regional companies. Thus, among the local networks, the largest networks can be distinguished — LLC Maria-Ra (Barnaul), LLC Anix and LLC Forne (Biysk). Based on the results of 2023 Retail chains in the region accounted for 41.9% of the total retail turnover, which amounts to 212.2 billion rubles (in the Siberian Federal District — 40.6%; throughout the Russian Federation — 36.1%). In the retail sector of food products, including beverages and tobacco products, the share of sales of retail chains reached 55.7%. The retail trade turnover in the retail chains of the Altai Territory amounted to 44.3% of the total retail trade in the subject of the Russian Federation. The main trends in the transformation of the activities of regional retail chains are highlighted. The purpose of the study is to study the current state and development potential of regional retail. The research is based on the study of relevant scientific and periodical economic literature.