Developing and Validating Instruments for Measuring System Economic Conventional, System Economic Islam, Marketing Digital and Perfection Gold Marketing

The rapid development of information technology invites us to move forward quickly in line with the progress of the times. Business systems and concepts in the field of product marketing are now thriving beyond national and continental boundaries. The use of Digital Marketing Systems has torn apart traditional marketing systems. Local marketing has changed to global marketing, from a small business scale to a larger and wider scale. This study was conducted to develop and validate an instrument based on the Exploratory Factor Analysis (EFA) process for measuring the constructs System Economic Conventional, System Economic Islam, Marketing Digital and Perfection Gold Marketing. This study uses quantitative research methods based on Structural Equation Modeling (SEM) to analyze various relationships between variables in the study model. Before the data is analyzed using SEM, EFA is carried out to identify the appropriateness of the items used in the research instrument. This study describes in detail the procedure of conducting EFA analysis for each construct. The findings of this study show validity values based on Kaiser-Meyer-Olkin (KMO), Total Variance Explained (TVE), Factor Loading and reliability values based on Cronbach's Alpha, have met all the required values.