Social media use and art libraries in Hungary, Serbia, Bulgaria, Croatia and Slovenia

Today, social media has become an essential part of both private and professional life, especially in cultural institutions such as museum libraries. Museum libraries have recognized the importance of social media as a fast and constant source of information. With their increasing presence, employees in museum libraries have realized the need to determine which social networks are used and for what purposes. Social media allows for active, but virtual, interaction and provides new opportunities for developing intercultural collaborations. Social media technologies include: text messages, illustrations, photos, animations, music, and audio-video content. By using social media, individuals are able to express their opinion to a wide public, so they are, more than ever, relying on intercultural communication and cooperation.