DIGITALIZATION OF LOGISTICS: NEW TECHNOLOGIES TO IMPROVE MANAGEMENT AND OPTIMIZATION

The article analyzes the use of digital technologies in logistics processes, in particular in the context of logistics digitalization and its impact on business efficiency. The article discusses the main digital tools used to optimize various stages of logistics processes, including supply chain management (SCM) systems, automated warehouse systems (WMS), the Internet of Things (IoT), big data and analytics, blockchain, artificial intelligence, as well as transport automation and the use of drones. Particular attention is paid to how these technologies contribute to increasing the efficiency of supply and storage of goods, reducing the cost of transportation and distribution, and improving the accuracy of demand forecasting. The authors emphasize that digitalization is not only a technological necessity, but also an important strategic factor for businesses seeking to remain competitive in today's market. The article describes in detail how the use of modern technologies can not only increase the efficiency of operations, but also ensure the transparency and reliability of logistics processes, which is critical in the context of business globalization and climate change. The article pays special attention to the importance of developing digital competencies among participants in the logistics process. It is determined that in order to fully realize the potential of digital technologies, it is necessary to invest in training and professional development of employees working in the field of logistics, since possession of the latest tools allows enterprises to innovate more effectively, quickly adapt to changes and respond to new challenges. The article concludes by emphasizing the importance of developing a corporate culture focused on technological change, as well as creating conditions for continuous professional development of employees through training programs and tools for monitoring the effectiveness of digital technologies. At the same time, the article offers recommendations on how to implement technological changes, emphasizing the need to create a strategy for the development of digital competencies to ensure the sustainability and competitiveness of enterprises in the future.