INFLUENCE OF INFORMATION TECHNOLOGIES ON THE INNOVATIVE DEVELOPMENT OF LOGISTICS MANAGEMENT

The article determines that the innovative development of logistics management is a key condition for the successful reconstruction of the innovative management model in general. It is proposed to consider logistics management as a functionally oriented area of management and a toolkit of logistics in the management and optimization of flow processes in order to achieve maximum competitiveness of the enterprise. It is established that logistics management is aimed at achieving both tactical goals and strategic goals of enterprise development. An analysis of trends in the volume of the world logistics market was carried out and it was established that the specifics of the development of logistics management in Ukraine are determined by both temporary factors associated with the conditions of the military-economic crisis and the transitional nature of the Ukrainian economic system, and by constantly operating factors, such as the size and geographical location of the country; types, volumes, quality and accessibility of natural resources; the presence of intellectual potential and qualified labor resources; the size, specialization and distribution across the country of production complexes and centers; the level of integration into the world economic space. It is summarized that logistics management is carried out on the basis of general management principles taking into account the specifics of logistics activities and the role of the use of information technologies and modern modeling methods in the management of logistics systems is determined. It is noted that strong positions in domestic and global logistics competition can be obtained not simply through the use of existing innovative management and monitoring tools, but, above all, through the timely identification of potential opportunities for acquiring long-term advantages. An analysis of key innovation trends in the use of information technologies in 2023 in the field of logistics process management and their impact on the innovative development of logistics management was carried out. It was established that improving the management technologies of systemic transformations of logistics innovations under the influence of information technologies is important for: eliminating risks, reducing threats, increasing efficiency and harmonizing business processes.