INFORMATION AND ANALYTICAL SUPPORT FOR ANTI-CRISIS MANAGEMENT OF FOOD INDUSTRY ENTERPRISES

The study examines the role of information and analytical support in anti-crisis management for food industry enterprises, emphasizing its growing importance in conditions of economic instability, rising competition, and supply chain disruptions. Effective crisis management requires enterprises to implement an integrated system that enables continuous monitoring, data collection, processing, and analysis to facilitate timely and well-founded managerial decisions. The study employs a systematic approach, incorporating comparative, statistical, and predictive analysis, along with risk modeling and scenario planning, to identify early warning signals of crises and develop effective response strategies. The findings reveal that modern digital tools, artificial intelligence, and business analytics significantly enhance an enterprise’s ability to detect potential crises, mitigate financial risks, and optimize decision-making. The research highlights the benefits of enterprise resource planning (ERP) systems, predictive analytics, and machine learning technologies in improving crisis response strategies. A structured monitoring framework, combined with an advanced decision-support system, enables enterprises to strengthen resilience, adapt to market fluctuations, and ensure sustainable development. Special attention is given to the role of digital transformation in integrating intelligent information systems, enhancing operational efficiency, and facilitating proactive crisis management. The practical significance of this study lies in its contribution to the development of an innovative framework for integrating information technologies into crisis management processes. The proposed approach helps food industry enterprises improve risk assessment, enhance strategic decision-making, optimize resource allocation, and maintain a competitive edge in a rapidly evolving economic environment. These findings provide a foundation for further research and practical implementation in the food sector, ensuring long-term stability and adaptability to dynamic external challenges.