Analysis of Strategies for Empowering the Green Development of Rural E-Commerce through Digital Transformation

当前，绿色已成为生态现代化发展的鲜明底色，绿色发展成为企业降低成本、追求可持续发展的必然选择。农村电商作为数字经济和实体经济深度融合的时代产物，具有巨大的发展潜力，要推动农村电商绿色转型，应坚持节约、绿色、共享、创新的原则，以数字化转型为动力，为推动乡村经济绿色、低碳发展、改善农业生态环境贡献新生力量。At present, green has become the distinct background color of ecological modernization development, and green development has become an inevitable choice for enterprises to reduce costs and pursue sustainable development. Rural e-commerce, as a product of the deep integration of the digital economy and the real economy in the contemporary era, has huge development potential. To promote the green transformation of rural e-commerce, we should adhere to the principles of conservation, greenness, sharing and innovation, and take digital transformation as the driving force to contribute new forces to promoting the green and low-carbon development of the rural economy and improving the agricultural ecological environment.