Prosty język jako narzędzie optymalizacji stron w marketingu online – podstawy teoretyczne

The dynamic development of the Internet has revolutionized communication and marketing, while generating a challenge of adapting content to user needs and search engine requirements. This article analyses the interrelations of plain language principles and SEO (Search Engine Optimization). It focuses on four communication aspects: user relations, grammar, text structure, and style. A comparative analysis method was used to evaluate SEO guidelines and plain language principles, based on available guides and official recommendations formulated by linguists. The results have shown that plain language principles support creating content that is both user-friendly and optimized for search engines. Following the plain language recommendations results in enhanced website visibility and an increased appeal to users.