Memes as an inconspicuous tool in information warfare

<ns3:p>Memes, in the form of images, phrases or short videos, are an important and inconspicuous source of information in the Internet age. Their simplicity and popularity make them a potential tool in information warfare, capable of producing certain effects in society. The article presents memes as information weapons, analyzing the process of their creation and distribution. Reference is made to Richard Dawkins' meme theory and the theory of reflexive control to explain how memes can influence the decisions and perceptions of audiences. The example of the “Disaster Girl” meme and its variations were presented, illustrating the ability of memes to replicate and evolve. A classification of memes in terms of the information they convey was made, pointing out their potential to shape public opinion and emphasizing the subjective nature of their reception.</ns3:p>