Consumer research domains in the sharing economy: an organizing and categorizing review with research implications

Abstract This article presents a comprehensive systematic literature review (SLR) that organises and categorises consumer behaviour research in the context of the sharing economy. To structure the review, our review employs Hoyer et al.‘s (2017) well-recognised consumer behaviour model, encompassing four dimensions and fourteen domains. Through a rigorous, transparent, and reproducible selection process, we identified 459 articles that delve into consumer behaviour within this field. Following a framework-based SLR approach, for each article, we meticulously examined its theoretical approach and results, including harmonious, contradictory, and inconclusive ones, assigning their contributions to the different dimensions and domains of consumer research. In addition, we highlight dimensions and domains that require further investigation, outlining directions, and gaps for future research. This systematic approach provides a comprehensive overview and insightful analysis of consumer behaviour in the sharing economy, facilitating a deeper understanding and offering valuable insights for scholars and practitioners in this field.