Mapping the Diffusion and Adoption of ICTs Among SMMES in the Agribusiness Sector: The Case of the City of Tshwane in South Africa

Small, medium, and micro enterprises (SMMEs) are key catalysts for advancing inclusive growth and development in South Africa. Information and communication technologies (ICTs) have transformed and revolutionised the way people, governments, and SMMEs operate in the modern world. This article sheds light on the diffusion and adoption of ICTs by SMMEs in the agribusiness sector in the City of Tshwane, South Africa. The study was informed by the diffusion of innovation theory. The study employed a qualitative approach and targeted selected SMMEs and policymakers from Tshwane municipality; data were collected using face-to-face interviews. Purposive sampling was used to select the participants. Data were analysed using thematic categorisation. The findings show that a variety of ICTs have been adopted by SMMEs to improve communication with their clients, but at a low rate of adoption. The need for sufficient funding support from government to help improve the business operations of SMMEs was the most popular recommendation to emerge from the study. The article concludes that sufficient government support is needed to assist SMMEs in developing and adopting the ICTs they need to operate efficiently. This calls for government intervention such as funding support and mentorship to help develop SMMEs.