THE IMPACT OF FINANCIAL LITERACY, DEMOGRAPHIC, AND SOCIAL TOWARDS INCLUSIVE DIGITAL FINANCE IN MALANG CITY, INDONESIA

Accounting students in Malang City, Indonesia are the target population for this study, which seeks to understand how financial literacy, demographics, and social influences shape their use of digital financial services. Students from both public and private universities were surveyed using questionnaires. Students who had a better grasp of money matters were more likely to actively embrace financial technology, suggesting that financial literacy has a positive and substantial effect on the use of digital financial services. In addition, demographic factors such as age, education, and social support from friends and family also contribute to the decision to use these services. This study concludes that improving financial literacy and understanding demographic and social factors can encourage the adoption of digital financial inclusion among university students. The implications of this study suggest the need for educational institutions and financial service providers to improve financial literacy programs to support students in more effective financial management.