THE DEVELOPMENT OF GLOBAL BUSINESS AND RESEARCH MODELS: THE EVOLUTION OF GLOBAL BUSINESS AND RESEARCH FRAMEWORKS REPRESENTS

The contemporary business ecosystem, shaped by globalization, is marked by a dynamic and often unpredictable market landscape, which underscores the growing importance of the BANI phenomenon for entrepreneurs operating on a global scale. In this context, the strategic importance of innovation, coupled with effective managerial practices for overseeing business operations, is vital for informed decision-making. These elements are critical for improving organizational performance and securing a competitive edge in the increasingly challenging arena of international trade. This research utilizes a comprehensive literature review based on qualitative methods to identify promising global business models that could inform future research efforts. The relevance of these factors is underscored by their potential to bolster organizational effectiveness and foster a sustainable competitive advantage in the realm of global commerce.