Pemasaran Hijau dan Keputusan Pembelian: Peran Mediasi Citra Perusahaan

This study aims to test the effect of green marketing functions on corporate image. The research method used is purposive sampling to take samples by considering a criterion to be used as a sample. The test results found that there was a negative influence between green activities and corporate image. While the variables of green image and communication were proven to have a positive influence on corporate image.