Penggunaan Digital Marketing dalam Menjalankan Usaha Laundry Agios Living oleh Pengurus Santri dan Santriwati di Pondok

In the context of rapid digitalization, the utilization of information technology has become essential for business operators, including among students in pesantren (Islamic boarding schools). This community service activity aims to enhance understanding and skills in using digital marketing for laundry businesses at Pondok Agios Living. The methods employed include three phases: socialization, mentoring and training, and simulation and trial. The results indicate that digital marketing training provides new insights for the managers in managing their businesses. Additionally, transaction simulations offer concrete experiences that boost the confidence and capabilities of the managers in customer service. By leveraging digital marketing, it is expected that the laundry business can increase visibility, expand market reach, and enhance customer satisfaction.

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Publication Details

Journal
Journal of Human and Education (JAHE)
Published
2025-02-20
DOI
https://doi.org/10.31004/jh.v5i1.2116
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Penggunaan Digital Marketing dalam Menjalankan Usaha Laundry Agios Living oleh Pengurus Santri dan Santriwati di Pondok

Raden Johnny Hadi Raharjo, Anggoro Mukti
Journal of Human and Education (JAHE)
SMEs Development and Digital Marketing
article

Penggunaan Digital Marketing dalam Menjalankan Usaha Laundry Agios Living oleh Pengurus Santri dan Santriwati di Pondok

Raden Johnny Hadi Raharjo, Anggoro Mukti
article en

Abstract

In the context of rapid digitalization, the utilization of information technology has become essential for business operators, including among students in pesantren (Islamic boarding schools). This community service activity aims to enhance understanding and skills in using digital marketing for laundry businesses at Pondok Agios Living. The methods employed include three phases: socialization, mentoring and training, and simulation and trial. The results indicate that digital marketing training provides new insights for the managers in managing their businesses. Additionally, transaction simulations offer concrete experiences that boost the confidence and capabilities of the managers in customer service. By leveraging digital marketing, it is expected that the laundry business can increase visibility, expand market reach, and enhance customer satisfaction.

Journal of Human and Education (JAHE)Vol. 5(1)
University of Pembangunan Nasional Veteran Jawa Timur (ID)
Openalex Percentile: Top 89%
SMEs Development and Digital Marketing
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Penggunaan Digital Marketing dalam Menjalankan Usaha Laundry Agios Living oleh Pengurus Santri dan Santriwati di Pondok — Raden Johnny Hadi Raharjo, Anggoro Mukti · Journal of Human and Education (JAHE) (2025) | TGRS Research Map | TGRS