THE EFFECT OF ACTIVATING THE FOUNDATIONS OF SCENARIO THINKING IN INCREASING THE PERFORMANCE OF BUSINESS ORGANIZATIONS

In our time, the world is witnessing rapid and highly developed changes in the business environment of organizations, and we require them to constantly work on a path in accordance with the development required by this need for conditions, as the performance of organizations has become one of the most important basic pillars for the survival and continuation of organizations in a work environment characterized by developments and changes. There are not many organizations that are interested in analyzing the internal work system. economic and political variables directly and indirectly affect the strategic alternatives of organizations, which prompted many of them to develop alternative strategic options to confront these changes, by creating a set of possible scenarios in order to adapt in the face of obstacles and likely developments in the work environment in a more flexible and efficient manner. Nowadays the rapid changes in the environment and its complexities as a result of economic openness that business organizations in the household electrical industry have witnessed in the past decades have forced these organizations to operate in a highly competitive environment with local and international organizations having many years of experience in this fild, which in turn may expose them to numerous risks and lead to theif inbality to survive and continue their operations. The enhaces the key role of business organizations in supportiny local government processes by providiry a variety of products and services, while at the same time reguring them to exercise wise administrative leadship in order to improve actual productivity and produce quality products, capable of satisflying the aspirations and needs of the organizations survival in the business environment and maintain its superiority over similar organizations. Based on what was mentioned earlier, the problem of this study can be formulated as an attempt to find out what impact the adoption of scenario thinking activation principles can have on the performance of business organizations. According to obtained results, it was established that they confirm all previously formulated hypotheses, as well as strong and positive connection between the activation of scenario and the increase in the domestic electrical engineering industry. A number of proposasls are presented that can fenefit the domestic electrical engineering industry in increasing its productivity. It is necessary to develop and streng then the practice of scenario thinking in organizations of this industry by environment for the introduction of such thinking among manager and officials