Business Planning of a Business Entity in the Context of Sustainable Development

The purpose of the article is to substantiate an integrated approach to the process of business planning of entrepreneurial activity based on the use of practical experience in implementing the concept of sustainable development. To achieve this goal, the following tasks were solved: the most important components of the business planning process and its forms were identified, the methodology and tasks of business planning of entrepreneurial activity on the principles of sustainable development were studied, the stages of business planning and the structure of the business planning mechanism to ensure the effective development of entrepreneurial activity were studied; practical recommendations for a particular enterprise were formulated in order to increase the efficiency of the business planning process of entrepreneurs.