WE INCREASE THE EFFICIENCY OF PERSONNEL MANAGEMENT: CAREER DEVELOPMENT AS A FACTOR IN EMPLOYEE RETENTION IN THE COMPANY – MODERN CAREER MANAGEMENT TOOLS

The article presents modern approaches to managing the career development of employees (trend in career well-being) in conditions of high competition in the labor market and an acute shortage of qualified personnel. The importance of providing accessible and transparent career opportunities within the organization is described, as well as attention is focused on research confirming the need to work with employee retention through the creation of favorable conditions for their professional and career growth. A clear definition of the career development management system is given, and the key participants in this process are identified. 9 main stages of an employee's life cycle are also described and appropriate career management tools are proposed for each of them. Examples of modern tools such as a career map, career atlas, career portal and Alumni communities used by organizations for effective personnel management are given.