Smart Purchasing in Morocco: The Impact of Artificial Intelligence on the Transformation of the Purchasing Function

In an era of digital transformation, artificial intelligence (AI) is reshaping purchasing functions by enhancing decision-making, demand forecasting, and supplier relationship management. Despite these advancements, purchasing remains less digitized compared to other business functions such as finance and marketing. This article aims to analyze the impact of AI on purchasing performance, focusing on automation, predictive analytics, and strategic sourcing. The study is based on a comprehensive literature review and case studies of companies that have successfully integrated AI into their purchasing processes.