FACTORS INFLUENCING THE DEVELOPMENT OF SOCIAL ENTREPRENEURSHIP IN RK

The article examines the factors shaping the dynamics and growth of social entrepreneurship in the Republic of Kazakhstan, addressing both internal and external variables impacting this form of entrepreneurial activity. The role of the business community, support from the state and society as a whole, as well as the creation of conditions for overcoming the challenges faced by social entrepreneurs are analyzed. The article underscores the significance of these factors in integrating social entrepreneurship into Kazakhstan’s economic and social framework to address societal challenges. It also proposes indicators reflecting internal and external factors that foster the development of social entrepreneurship. Also considered were the self-employed in Kazakhstan, who can be involved in projects or businesses with a social orientation. For a more accurate analysis, the context related to the economic conditions and characteristics of the specific area of self-employment must be taken into account, so other factors that influence the income of the self-employed should be considered. As part of the study, a forecast was performed using forecasting techniques.In order to stimulate the sustainable growth of social entrepreneurship projects, effective strategies should focus on education, financial support, strengthening partnerships, and promoting social responsibility. Key words: social entrepreneurship, strategy, social entrepreneur, social enterprises, impact factors.