Promotion of information resources and services: A study of University Libraries of Khyber Pakhtunkhwa, Pakistan

The study assessed the status of promotional activities in the university libraries of Khyber Pakhtunkhwa. The specific objectives were to know the role of library heads in the promotional activities, the methods used to promote resources and services, and the barriers faced in the promotional activities. The quantitative approach was used, and survey was conducted, and data was collected through questionnaire from the library heads of the central libraries of the university. The study found that library heads are crucial in promoting library services through various tasks such as staff training, formal publication methods, user-friendly services, and face-to-face discussions. They use various tools to promote resources but have identified significant problems such as inadequate funds, facilities, lack of marketing policy, and staff lack of professional training in marketing. It is recommended that public awareness campaigns, modern communication channels, including marketing as a central subject in curriculums, the allocation of marketing funds, and training programs be implemented to enhance resource utilization.