Bodaboda Identification and Urban Crime Control in Nairobi Central Business District, Kenya

In recent years, Augmented Reality (AR) has become powerful digital platform for education and marketing allowing brands to offer interactive, memorable experiences that engage customers in new and innovative ways. This paper explores to study Augmented Reality experiences for teaching Himachali cuisine reflecting cultural and culinary heritage amongst the locals and visitors combining AR technology with traditional culinary education. The research has been conducted using quantitative approach for tourists through an online questionnaire and qualitative approach for the stakeholders. Likert-scale was applied to assess their satisfaction, engagement and willingness to recommend the experience with the results analysed by Chi-Square test and t-Test in SPSS software. The results show that there is positive association between familiarity with AR and interest in AR-based culinary experiences. Additionally, the strong interest has shown by frequent travellers in AR-based culinary experiences. Thus, this paper examines the potential and beneficial effects of AR promoting food heritage tourism through virtual culinary experiences that may increase knowledge about local gastronomy among locals and visitors as well. Focusing on the current practices and modern AR technologies, the main issues relating to culinary learning and challenges faced in their implementation worldwide have been highlighted along with the future potential of AR in the preservation and promotion of regional food heritage.

Publication Details

Journal
International Journal of Research and Innovation in Social Science
Published
2025-01-01
DOI
https://doi.org/10.47772/ijriss.2025.914mg0049
Primary Topic
Global Maritime and Colonial Histories
Type
article
Field-Weighted Citation Impact
0.00
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article

Bodaboda Identification and Urban Crime Control in Nairobi Central Business District, Kenya

International Journal of Research and Innovation in Social Science
Global Maritime and Colonial Histories
article

Bodaboda Identification and Urban Crime Control in Nairobi Central Business District, Kenya

article en

Abstract

In recent years, Augmented Reality (AR) has become powerful digital platform for education and marketing allowing brands to offer interactive, memorable experiences that engage customers in new and innovative ways. This paper explores to study Augmented Reality experiences for teaching Himachali cuisine reflecting cultural and culinary heritage amongst the locals and visitors combining AR technology with traditional culinary education. The research has been conducted using quantitative approach for tourists through an online questionnaire and qualitative approach for the stakeholders. Likert-scale was applied to assess their satisfaction, engagement and willingness to recommend the experience with the results analysed by Chi-Square test and t-Test in SPSS software. The results show that there is positive association between familiarity with AR and interest in AR-based culinary experiences. Additionally, the strong interest has shown by frequent travellers in AR-based culinary experiences. Thus, this paper examines the potential and beneficial effects of AR promoting food heritage tourism through virtual culinary experiences that may increase knowledge about local gastronomy among locals and visitors as well. Focusing on the current practices and modern AR technologies, the main issues relating to culinary learning and challenges faced in their implementation worldwide have been highlighted along with the future potential of AR in the preservation and promotion of regional food heritage.

International Journal of Research and Innovation in Social ScienceVol. IX(XIV)
Openalex Percentile: Top 91%
Global Maritime and Colonial Histories
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