ESG investment strategies

The key directions of social and economic development of any country today are associated with the concept of establishing a balance between meeting the needs of humanity and preserving the interests of future generations. In the context of the implementation of the sustainable development program, the international investment market has undergone radical changes. Foreign investors are oriented towards cooperation provided that they comply with the principles of sustainability and transparency of activities. The aim of the research is to study the impact of responsible investing on the process of activating foreign investment in the context of the Ukrainian economy post-war reconstruction. The research is based on the hypothesis of the positive impact of implementing the principles of environmental, social and governance (ESG) sustainability in the activities of national companies in order to more actively attract foreign investment into the real sector of the economy. The main research methods are systemic and comparative analysis; methods of theoretical generalization, grouping and abstraction; induc­tion and deduction; statistical methods of collec­ting and processing information. The research was carried out using materials from reports of international organizations, the European econo­mic database, and scientific works of foreign and Ukrainian scientists. The opinions of global investors and consultants in various areas of sustainable development are presented. Global trends in responsible investment are studied. An analysis of the investment needs of the Ukrainian economy, taking into account current losses and damages in various areas and industries, showed that strategic development requires long-term investments to finance large-scale and long-term projects. The feasibility of using project financing for the development of the real sector of the Ukrainian economy is substantiated. Analysis of ESG ratings and GDP per capita indicators showed that the implementation of sustainable development principles is more relevant for high-income countries. A phased integration of ESG standards for Ukrainian enterprises interested in foreign investments was proposed. The main barriers to the implementation of ESG principles in the corporate policy of companies were systema­tized. Studying the experience of the international business community has allowed us to identify the main advantages of introducing sustainable investing into business practice