REVIEW OF ARTIFICIAL INTELLIGENCE IN ORGANIZATIONS

This paper reviews artificial intelligence (AI) from a multilevel perspective in organizations, focusing on individual, group, organizational, and market implications. It synthesizes relevant theories, outlines systematic literature findings, and presents case studies from California. Key insights highlight how AI reshapes jobs, enhances group dynamics, and transforms corporate culture and strategy. Practical guidelines emphasize human-centric design, ethical AI governance, and marketing strategies. This review aids researchers and managers in harnessing AI’s potential while mitigating risks.