HAS THE SOCIAL MEDIA VIRUS REACHED BUSINESSES?

Social media dominates every aspect of life. The business world has experienced complete infiltration from this "virus" to what extent? This study investigates both social media marketing effects along with business adoption approaches and tests its actual effectiveness. Facebook and Instagram alongside TikTok and Twitter have emerged as vital marketing resources so businesses had to implement digital marketing strategies. This paper evaluates how social media transforms business success by conducting an analysis of Duolingo's case study. The conclusion? The correct execution of social media marketing establishes it as more than a fashionable trend because it represents what lies ahead.