ANALYZING CUSTOMER PURCHASING BEHAVIOR AND TRIAL STORE PERFORMANCE

Customer buying behavior is the key determinant of the success of trial stores, which are used to test new product launches and retailing models. This research investigates how consumer demographics, frequency of purchases, effects of promotion, and seasonal patterns impact trial store purchases. Using data analysis and statistical modeling, this work discovers important patterns that drive store performance. A holistic examination of sales information, customer questionnaires, and outside market conditions aids in determining the usefulness of trial stores in forecasting long-term success. Machine learning methods such as customer clustering for segmentation and regression analysis are used to measure promotional impacts. Research reveals that customer preferences, strategic discounting, and efficient inventory management have the greatest impact on trial store performance. Moreover, externalities like economic trends and festive periods are also important determinants of consumer demand. This study offers actionable recommendations for retailers to streamline their business models, enhance planning in stockholding, and increase interaction with customers. With knowledge of the trends in purchases and efficient marketing approaches, companies can make evidence-based choices to achieve the highest profitability while reducing risks. Future research can examine AI-powered recommendation systems and blockchain-based reward schemes to further improve customer experience and store efficiency.